MY BACKGROUND IS IN DESIGN, WHERE I LEARNED HOW VISUAL PRINCIPLES CREATE INTRIGUE, EMOTION, AND MEANING ACROSS ANY MEDIUM. THAT FOUNDATION GREW INTO CREATIVE DIRECTION, SHAPING BRAND SOCIAL CONTENT, CAMPAIGN IDENTITIES, AND EXPERIENCES ACROSS FASHION, CULTURE, ENTERTAINMENT, AND SPIRITS.
 

I’VE LED WORK FOR FOOT LOCKER, NIKE, BEAM SUNTORY BRANDS, SONY, JAEGER-LECOULTRE, AND BROOKS RUNNING. WORKING ON BROOKS TURNED ME INTO A RUNNER. SOMETIMES THE WORK CHANGES YOU TOO.

I’VE ALSO BUILT CULTURE-LED PLATFORMS LIKE DREAM IN BLACK FOR AT&T AND HUMAN BY ORIENTATION FOR HBO, HELPING BRANDS CONNECT WITH LATINO, BLACK, AND LGBTQ COMMUNITIES THROUGH LISTENING AND TRUE COLLABORATION.
 

I CARE ABOUT BRANDS, BUT I CARE MORE ABOUT THE HUMANS BEHIND THEM & THEIR PURPOSE. THAT BELIEF IS HOW I LEAD AS VP OF CREATIVE, OVERSEEING WORK ACROSS THE AGENCY AND WORKING WITH THE CEO TO CREATE, PITCH AND WIN COMPETITIVE PROJECTS.
 

MY INSPIRATION COMES FROM MY CULTURE, NATURE, FILM, GAMING, AND HUMAN CONNECTION. I BELIEVE CREATIVITY LIVES IN THE OVERLAP. THAT’S WHERE THE BEST WORK GETS MADE.