AT&T and HBO both presented the same challenge. How do we authentically connect with audiences we had not reached before. I led the creative direction across visual identity, social content, and live experiences, developing two distinct platforms rooted in culture and representation.

For AT&T, we created Dream in Black, a platform designed to connect with the Black community through a bold visual system, social storytelling, and cultural moments including Essence and BET Experience.

For HBO, I led both the creative direction and naming of Human By Orientation, a platform centered on LGBTQ+ audiences and authentic representation. The work came to life at SXSW, reinforcing the idea that authenticity is human, and we are all human.