Jaeger-LeCoultre set out to celebrate its most iconic timepiece, the Reverso. In Los Angeles, we brought this to life through The Golden Ratio Musical Show, a sound and light experience featuring an original composition by Tøkio M¥ers, hosted inside a cinema inspired by the Reverso’s 1931 origins. I led the translation of the global creative into a fully realized Los Angeles experience, developing all print assets and mapping the spatial details that brought the vision to life locally.